LOADING MYPÜKA® EXPERIENCE
The land challenge in hospitality

The hidden potential of plots

In many campsites and resorts, up to 50% of the land cannot be built on. That land exists, occupies space and generates costs... but produces no revenue.

The combination of regulations, structural investment and model rigidity limits the ability to optimize tourist land performance.

Regulatory limitations
Regulatory limitations

Much of tourist land is subject to building restrictions, which reduces the ability to generate revenue per plot.

High structural investment
High structural investment

Building permanent accommodation involves construction, licenses, urbanization and long execution times.

Model rigidity
Traditional model rigidity

Permanent infrastructure reduces operator flexibility and increases exposure to future regulatory changes.

Solution

MYPÜKA®: reversible, modular and evolutionary asset

MYPÜKA® is neither glamping nor a light bungalow. It's a Flex Lodging System: a new category of flexible infrastructure designed to maximize plot profitability without permanent construction. The system combines lightweight architecture, advanced thermal insulation and rapid deployment, allowing operators to transform regulated land into premium assets without compromising the future of the land.

Flex Lodging System

MYPÜKA® introduces a new accommodation category: flexible infrastructure designed for hospitality. It's neither a tent nor a bungalow. It's an evolutionary asset system for resorts.

Reversible architecture

Installation without permanent foundation. The asset can be installed, relocated or removed while preserving the strategic value of the land.

Evolutionary model

Units can be updated, repaired or replaced without structural work. This allows maintaining premium ADR over time.

No construction

No foundation. Agile installation.

Certified

Applicable technical compliance framework.

Optimized CAPEX

Improves return per plot.

Evolutionary

Repairable, replaceable, upgradeable.

MYPÜKA® solution
Financial mindset

Financial impact per plot

MYPÜKA® should not be analyzed as a "tent" or a glamping element. It's an operational asset designed for hospitality, capable of transforming regulated plots into high-performance units without the need for permanent construction or heavy structural investment.

In many European resorts and campsites, a significant portion of land remains underutilized due to urban planning limitations or high traditional construction costs. MYPÜKA® allows activating that land through a light infrastructure model that generates premium revenue while maintaining the strategic flexibility of the land.

From a financial perspective, the system optimizes several key factors of the hospitality business: initial CAPEX, deployment speed, return per plot and regulatory risk. By avoiding permanent construction, both initial costs and implementation times are reduced, allowing operators to capture revenue within the same season.

The model also improves accommodation inventory management. Units can be updated, replaced or relocated according to demand evolution, maintaining resort competitiveness without having to assume long infrastructure renewal cycles.

In terms of return, the operational objective is clear: convert regulated plots into assets capable of generating premium ADR with a potential payback horizon between one and one and a half seasons, depending on market, resort positioning and occupancy level.

Therefore, the true value of MYPÜKA® lies not only in the accommodation itself, but in its ability to function as a land optimization and revenue generation tool within the hospitality ecosystem.

Optimized CAPEX

Lower initial investment vs traditional construction.

Fast payback

Target: 1–1.5 seasons (depending on ADR/occupancy).

Reversibility

Strategic land flexibility.

Residual value

Scheduled asset rotation and upgrades.

MYPÜKA® Profitability Simulation


We'll send you a simulation and a meeting proposal.
ECO Infrastructure

Low-impact lightweight infrastructure

MYPÜKA® combines lightweight architecture, thermal efficiency and minimal land intervention, aligning with sustainable tourism principles.

Thermal insulation

Structure with 8–10 cm Dropstitch technology that provides thermal insulation and structural stability.

Low environmental impact

Installation without permanent foundation that reduces land intervention and facilitates environmental reversibility.

Operational efficiency

Architecture optimized for thermal comfort, material durability and efficient maintenance.

Product

Three configurations for different ADR levels

A range designed to scale plot performance, with premium aesthetics and efficient operation.

20 m²
20 m² (2 pax)

Quick standard plot upgrade, ideal for raising ADR with agile deployment.

44 m²
44 m² (4 pax)

Optimal ADR / occupancy balance. Perfect for premium family packages.

47 m²
47 m² (6 pax)

Maximum plot performance. Premium proposal for groups and long stays.

Interior
Premium interior

Design conceived for experience and operation. Bright and durable materiality.

Integration
Environmental integration

Low visual impact architecture that elevates perception without "construction".

Legal protection

Protected industrial design

MYPÜKA® is a protected innovation. The system is registered under industrial design and is protected through patents and international registrations in process worldwide.

Registered industrial design

The architecture and configuration of the system are protected as industrial design.

Global protection

MYPÜKA® technological architecture is protected through international patents and industrial design registrations, guaranteeing global exclusivity of the Flex Lodging System.

Validatable legal framework

The model adapts to the regulatory fit of each country and project, reducing operator regulatory exposure.

MYPÜKA® Experience

MYPÜKA® Process & Performance

The MYPÜKA® system in action.
Timelapse videos showing the real system deployment: assembly, setup and operational preparation in a matter of minutes.

Asset program

MYPÜKA® Asset Program

We transform plots into high-performance accommodation assets.

MYPÜKA® is not simply a product. It's a system designed to optimize land performance in campsites and resorts.

Our program allows operators to incorporate flexible accommodation units through a model of comprehensive management and continuous asset evolution.

We don't sell units. We manage revenue-generating assets.

Installation

Planned and efficient unit deployment.

Maintenance

Operational continuity and permanent technical support.

Modular repair

Quick interventions through module replacement.

Immediate replacement

Strategic replacement to maintain operational continuity.

System evolution

Continuous asset update to sustain its value.

Collection

Planned unit removal when the asset evolves.

Asset evolution

Strategic management of accommodation lifecycle.

Storage

Logistics and unit preservation off-season.

MYPÜKA® asset program
FAQ

Frequently asked questions

Answers for operators and groups: regulations, installation, maintenance and timelines.

It depends on the local legal framework. MYPÜKA® is positioned as a reversible asset without foundation to reduce regulatory risk. In each country or project, the corresponding legal fit is validated.

Requirements depend on the model and land type. The operational objective is to install without construction and with rapid deployment. During technical simulation, the minimum necessary preparation is defined.

The design favors strategic repair and replacement. In the partnership model, MYPÜKA® can manage maintenance, upgrades and scheduled asset rotation.

Timelines adjust according to production and project priority level. In strategic deployments, supply is planned to ensure availability within the season.

Yes. The usual recommendation is to start with a pilot on target plots to measure performance (ADR, occupancy and payback) before scaling to multiple resorts.

You share key inputs such as number of plots, average ADR, occupancy and season duration. With that information, a financial simulation is prepared and a meeting is proposed to define the deployment plan.

MYPÜKA® is neither a tent nor a prefabricated bungalow. It's a Flex Lodging System, a lightweight infrastructure designed specifically for hospitality that combines reversible architecture, advanced thermal insulation and rapid deployment.

The system incorporates 8–10 cm Dropstitch structural technology, which provides structural stability and advanced thermal insulation, allowing indoor comfort to be maintained in different climates.

MYPÜKA® is designed as an evolutionary asset. Its components allow extended use cycles with scheduled maintenance and possibility of replacement or upgrade without structural work.

Yes. The lightweight and reversible architecture allows installing the system without permanent foundation, reducing environmental impact and preserving future land flexibility.

Yes. The system is designed to integrate into existing resorts and campsites, activating underutilized plots or areas with urban planning limitations.

Yes. Many operators start with a pilot and, after validating the model's performance, scale the system to multiple resorts within their portfolio.

The system is protected through international patents and industrial design registrations, ensuring global protection of the Flex Lodging System concept.

Request your MYPÜKA® strategic meeting

Within 48h you'll receive a personalized simulation and meeting proposal.

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